Advertising and commercial content

Our publications carry advertising. It pays for journalism that is free to read. A reader should never be in doubt about whether they are reading journalism or something an advertiser has paid for.

Labelling

Commercial content is clearly marked as advertising or sponsored content, next to the content itself, so the label is seen before the content is read. It is kept apart from editorial content in design as well as in placement, and the advertiser is named.

Who writes it

Our editorial desks do not write advertising. Text, pictures and video in an advertisement come from the advertiser or are made for the advertiser outside the newsroom.

No influence over journalism

An advertiser has no influence over what we cover or how we cover it. Advertisers do not see articles before publication and cannot have an article changed or removed. Editorial coverage cannot be bought. Anyone who buys an advertisement gets an advertisement and nothing more.

What we do not carry

We do not carry advertising that is misleading, that breaks the law of the country where the publication is published, or that is placed beside reporting on a tragedy in a way that exploits it. Advertising for products with age limits is placed in line with the rules of each country.

Complaints about an advertisement

Write to the publication's editorial desk and tell us what the advertisement showed and where you saw it.