Diversity

A news title serves all of its readers, not only the ones who resemble those who make it. Our publications work to reflect the whole of the countries they serve: their regions, their generations and the many backgrounds of the people who live there.

The stories we choose

We cover the whole country, not only its capital. Our titles report on life outside the big cities, on young and old, and on the concerns of people who are rarely in the headlines. When we decide what to cover, we ask whose experience a story leaves out, and whether that changes what the story is.

The voices we include

We look beyond the usual names when we choose whom to quote. Experts, witnesses and the people affected by a decision are sought from a range of backgrounds, and women and men are given equal standing as sources of authority. We do not let one group speak for another when its own members can speak for themselves.

The language we use

We describe people in the terms they use for themselves where that is clear and accurate. We avoid stereotypes and labels that reduce a person to one characteristic. A person's ethnicity, religion, sexuality, health or disability is mentioned only when it is relevant to the story, as our ethics rules require.

Pictures

The pictures we publish should show the country as it is. We think about who is shown and how, and we avoid pictures that reinforce a stereotype or present a group only as a problem.

Telling us when we fall short

If you believe one of our publications has treated a person or a group unfairly, or has left a part of the country out of a story that concerns it, write to editorial@saltonstallmedia.com or to the publication's own desk.